Business Strategy for CPA's 283 Feelings for Profit
Learn more about PEAK FREEDOM
In increasing order of value, clients buy one of five things:
- Commodities
- Deliverables
- Services
- Experiences
- Transformations
The kinds of transformations you can create are typically related to four things:
- Money
- Time
- Feelings
- Clarity
The more you understand about what your clients feel before they work with you and once they’re working with you, the easier your accounting practice gets.
LINK TO A FEELINGS CHART
https://www.amazon.com/Emotions-Emotional-Classroom-Counseling-12x12inch/dp/B0B5TGSGLW/ref=asc_df_B0B5TGSGLW/?tag=hyprod-20&linkCode=df0&hvadid=598229501205&hvpos=&hvnetw=g&hvrand=15276508905861896069&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9029472&hvtargid=pla-1751094789736&mcid=e10d3a2ccc2d36c1964d18fff114d616&gclid=CjwKCAiAt5euBhB9EiwAdkXWO55zbV2uRZfaMDZpvSVNdKf_q7QWP7p5RcxJ5JYU4yOWn7QyKUU4zBoC6iwQAvD_BwE&th=1
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Hey CPA firm owner, glad you found the podcast.
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