

E18 Brendan Donoghue - Pushing the grain: Risk-taking for change-making
“I think we're at our least efficient when someone else is driving everything that we're doing. And that's a situation you can wind up in when you don't have the confidence to say, yes, I can actually do this.”
Brendan Donoghue
In this episode you’ll hear about:
- Building influence as a design leader: The four things you must have in your tool kit to establish influence within an organisation that may otherwise undervalue your role
- Actively practicing risk-taking: Increasing your willingness to do things differently in order to stand out and have your voice heard
- Misalignment in organisations: Dealing with differing perceptions of direction & how to engage in ‘courageous conversations’ with leadership to navigate differences
- Relationship building for success: Knowing how, when and with whom to establish yourself relationally within a workplace
- Driving lasting change: How to make change within big organisations through a strategy of small, but powerful steps
Key Links
KRAs https://www.smartsheet.com/content/key-result-areas
The Twits - Roald Dahl https://www.goodreads.com/book/show/31456.The_Twits
Wieden+ Kennedy https://www.wk.com/
Geelong Cats https://en.wikipedia.org/wiki/Geelong_Football_Club
The Art of Innovation - Tim Brown https://www.amazon.com.au/Change-Design-Transforms-Organizations-Innovation-ebook/dp/B002PEP4EG
UniSuper https://www.unisuper.com.au
About our guest
Brendan Donoghue (https://www.linkedin.com/in/btdonoghue/) is a Digital Executive, CX Thought Leader, Transformation Agent and ‘eternal optimist’. Brendan has worked at some of Australia’s biggest and most exciting organisations, with experience gained in telecommunications, superannuation and banking.
He has built and led some of the largest design teams and transformational digital programs in the country, including at the likes of Telstra, NAB and currently UniSuper, as Head of Digital & Customer Experience, delivering complex and innovative customer-centred experiences across the board.
About our host
Our host, Chris Hudson (https://www.linkedin.com/in/chris-hudson-7464254/), is a Teacher, Experience Designer and Founder of business transformation coaching & consultancy Company Road (www.companyroad.co)
Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.
For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/