Today, Explained How Rupert Murdoch remade the world
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Sep 29, 2025 In this discussion, Matthew Ricketson, a communications professor, explores Rupert Murdoch's beginnings in Australia and his rise to power. Des Freedman, of Goldsmiths University, analyzes Murdoch's political tactics and his influence on British media, including scandals like phone hacking. Graham Murdoch sheds light on the family's tabloid strategies and how they shaped media history. Together, they assess Murdoch's controversial legacy, highlighting the shift towards sensationalism and the consolidation of media power worldwide.
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Inherited Tabloid Playbook
- Rupert inherited his father's newspaper business and the philosophy of using papers to influence politics.
- He expanded aggressively from a single Adelaide paper after his father's death in 1952 to build a media foothold in Australia.
Tabloid Tactics Turbocharged The Sun
- Murdoch converted The Sun into a sensational tabloid and used Page 3 topless models to boost circulation.
- He prioritized salacious, high-engagement content to rapidly grow audience and influence in the UK.
Dual-Track Influence Strategy
- Murdoch balanced mass-market tabloids with elite papers like The Times to reach both the public and insiders.
- That dual reach gave him leverage to shape popular opinion and elite policymaking simultaneously.