How is giving away money good for my business?

We hear about it all the time: corporate philanthropy, “doing well by doing good” – but why, specifically, is it great to give back to your community? We’re going to define strategic giving, talk about the six reasons generosity is actually good for your business, and some of the ways you can give back as a company.

Why Giving Back Is Good for Your Business:

Increases company morale
Improve brand awareness
Attract top talent
Appeal to younger generations
Increase sales
Tax deductions

Ways to Give Back:

Sponsor a charity event
Give employees time off to volunteer
Do a give-back fund
Make a donation for every sale or closing
Offer pro-bono services
Partner with a charity for ongoing events

Connect on Instagram:

Seychelle Van Poole: @seychellevp
Vija Williams: @viavija
Sarah Reynolds: @sarahreynoldsoji
Wendy Papasan: @wendypapasan

Empire Building is a production of Crate Media

66. Strategic Giving: To Move Forward You Have to Give Back