

How to Lead When Everything Is Falling Apart
Elizabeth Gore has always believed that all entrepreneurs deserve equitable access to capital. But pursuing that mission landed her in the middle of a federal class action lawsuit.
This week on SUPERWOMEN, I’m joined by Elizabeth Gore, co-founder and president of Hello Alice, which has helped 1.6 million small businesses and distributed over $65 million in grants. She talks candidly about being sued for funding Black business owners, surviving the collapse of Silicon Valley Bank, and a health scare that nearly took her out.
Through it all, Elizabeth shares the lessons she’s learned about resilience, leadership, and staying rooted in purpose—even when the stakes couldn’t be higher.
Episode Guide:
(00:00) Meet Elizabeth Gore, co-founder and president of Hello Alice
(06:37) Building an AI platform before it was mainstream
(09:29) Getting sued for funding Black entrepreneurs
(13:18) How they lost ⅔ of their Series C funding
(15:03) The health crisis that stopped her cold
(20:23) Learning to truly rest as a founder
(28:48) What’s next for women and AI in business
(31:37) The decision that nearly broke Hello Alice
(33:43) Raising millions without a CFO
(36:03) What Elizabeth would do if everything fell apart
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