Choosing Between Being an Individual Contributor or CMO + Mastering Full-Stack Content Marketing with JP Arnaud-Marquez (Loop)
Mar 17, 2024
44:01
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Meet JP Arnaud-Marquez, a former military journalist turned B2B content marketer with a knack for storytelling and strategic thinking. In this episode, host Ashley McGovern and JP talk all about content marketing and discuss:
- The traits of a versatile 'full-stack' marketer - Collaborating with cross-functional teams - Contrasting success metrics for individual contributors and managers