Scale Your SaaS 286: How Sales is Like Acting - with Stacie Chan
EPISODE SUMMARY
In the most recent episode of Scale Your SaaS, Stacie Chan, Co-Founder and Chief Business Officer of 1Bstories, shares valuable insights into the world of generative AI, content creation, and lead generation in the software startup landscape with host and B2B SaaS Sales Coach Matt Wolach.
Stacie’s journey from a diverse career background, including acting and journalism, to her tech-driven startup role offers valuable lessons for software founders and entrepreneurs looking to create compelling content. This episode explores the key takeaways, highlighting the role of AI in content creation, and how acting is a lot like sales. Read on to learn more.
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 286, "How Sales is Like Acting - with Stacie Chan"
Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor
Guest: Stacie Chan, Co-Founder and Chief Business Officer of 1Bstories
TOP TIPS FROM THIS EPISODE
- Leverage AI in Content Creation
- Strive for Consistency & Personalization
EPISODE HIGHLIGHTS
- The Role of Content on Social Media
- The Role of Trust and Connection
- What We’ve Learned So Far
TOP QUOTES
Stacie Chan
[10:58] “I find that my conversion rate is so much less every call that I get on if you're not prepared for that first pitch, and also prepared with the follow-up. Research the potential client and customizing that first pitch to ensure I understand their business.”
[17:20] “Social media is the last bastion for true organic discovery, where people are in a receptive mindset and algorithms help put relevant content in front of them.”
Matt Wolach
[21:18] “I think it's fantastic that you can have technology help you and get you to the point where you look like you're spending hours and hours and hours a day creating all this, but actually, you're focused on other things. You focus on clients, focus on sales, and it's doing it for you.”
LEARN MORE
To learn more about 1Bstories, visit: https://www.1bstories.com/
You can also find Stacie Chan on LinkedIn: https://www.linkedin.com/in/staciechan/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com
Get even more tips by following Matt elsewhere: