Ducati CEO Claudio Domenicali Talks Company Growth

Ducati's CEO shares insights on how their triumphs in motorcycle racing drive sales and brand visibility. The conversation highlights growth in the U.S. market, focusing on innovative models and customization to attract younger riders. Excitingly, the brand is also venturing into off-road motorcycling with the new Desmo 450 MX dirt bike, showcasing their ambition in major competitions like the World Championship and Supercross.