The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥 Ep.559 ~ Selling $1Billion Before he was 23 Pre-Internet, Pre-Facebook, Pre-iPhone ~ Shaahin Cheyene
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Sep 27, 2023 Shaahin Cheyene, a remarkable entrepreneur and author, made waves by creating Herbal Ecstasy at just 15, racking up over $1 billion in sales by age 20. He discusses his transition from a teenager in the underground market to a pioneer of digital vaporization with his company, Vapir. Cheyene shares insights on the importance of distribution and storytelling in business success. He also reveals intriguing tales from the rave scene, including unexpected encounters with the Yakuza, and offers valuable lessons on resilience, self-awareness, and building multiple income streams.
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Burst from Bathtub to Billion-Dollar
- Shaahin created a legal, safe pill mimicking ecstasy when he was a teen and sold it to drug dealers.
- His product spread globally, reaching $1 billion revenue pre-internet.
Distribution Beats Product Alone
- Distribution is the most crucial element when designing a product or service.
- Better products alone don’t guarantee success; influence and storytelling win sales.
Herbal Ecstasy’s Unique Formula
- The original pills contained nine plants, mainly ephedra and caffeine, combining traditional herbs for an amphetamine-like but balanced effect.
- He cautions listeners to consult doctors before use.
