Lex Fridman Podcast #351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
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Jan 11, 2023 
MrBeast, the legendary YouTube creator known for his philanthropic large-scale videos, dives into the future of social media. He explores viral success strategies and the importance of maintaining creativity amid evolving platforms like TikTok and Instagram. The conversation touches on perceptions of morality through a controversial Twitter poll, and the challenges of emotional resilience in content creation. Additionally, he shares insights on balancing personal growth with entrepreneurial pressures, all while fostering genuine connections in a competitive digital landscape.
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One Hit Wonders
- Getting 10 million views on one video is easier than 100,000 views on 100 videos.
- This is because evergreen videos have enduring appeal on platforms like YouTube.
Billion Views?
- MrBeast believes one of his existing videos, like the Squid Game one, could reach a billion views over time.
- YouTube's algorithm favors high-quality evergreen content, giving it continued exposure.
Quality over Quantity
- MrBeast prioritizes creating good content over focusing on subscriber count.
- He believes that quality videos naturally attract subscribers.