M&P Ep. 198 Lance Hydrick and Dallin Palmer, Halda

Garrett Clark sits down with Halda's Co-Founders Lance Hydrick and Dallin Palmer to discuss Halda's startup journey and how Halda is helping higher education institutions better personalize their websites. Halda personalizes websites by using AI-powered personalization tools that better helps marketers re-engage with individuals, leveraging data to create immersive content for each website visitor, and creating an analytics dashboard that helps marketers see exactly where each conversion has taken place.

0:00 Introduction to Halda 5:00 Higher education start 7:00 Y combinator 10:00 Halda in the shower 15:00 Shift in higher education 18:00 How to higher 22:00 How to make it fun 25:00 Breaking into other industries 27:00 Fundraising 32:30 Resolving disputes 37:00 Marketing   Show links: https://halda.io/products   Social: Twitter - https://twitter.com/siliconslopes Instagram - https://www.instagram.com/siliconslopes/ LinkedIn - https://www.linkedin.com/company/silicon-slopes/ YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw