Andrew Chen, The Law of Shitty Clickthroughs: https://andrewchen.com/the-law-of-shitty-clickthroughs/
Jen Allen Knuth, Google is taking nunchucks away from the kids: https://www.linkedin.com/posts/demandjen1_if-you-gave-your-10-year-old-kid-nunchucks-activity-713057...
Alex Vacca, The end for Outreach and Salesloft?: https://www.linkedin.com/posts/alex-vacca_the-end-for-outreach-and-salesloft-outreach-activity-71302...
What if everything you knew about outbound marketing was about to change? Join us as we embark on a comprehensive discussion, probing the imminent transformation in the outbound marketing landscape. With tightening restrictions on emails by giants like Google and Yahoo, we shed light on the subsequent downfall of sales automation tools. As leaders navigating the realm of B2B software and services, we arm you with insights and predictions essential for embracing the future of outbound marketing.
Think outbound sales is a breeze? Think again. It's time to unravel the challenges one step at a time and discuss conventional outreach tactics from emails to calls. But as we unmask these strategies, we also underline the importance of credibility and relationship-building, which often get lost in the rush for short-term gains. We examine the diminishing returns of relying solely on outbound tactics and warn against the temptation of over-dependence on automation tools. It's all about finding that perfect balance - complementing outbound strategies with a genuine intent to build relationships.
Lastly, we journey through the crucial mindset shift needed in sales - moving from a focus on sales numbers to providing value. We delve into our experiences with CEO and CFO client relationships, where proactive and helpful outreach made all the difference. Remember, automation and AI are here to assist us, not replace the human touch in sales. Tune in as we underline the importance of delivering value to customers and prepare yourself for a radical shift in outbound marketing.