Cameron Hanes - Keep Hammering Collective KHC 126 - Jessi Gabriel
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Mar 24, 2025 Jessi Gabriel, the director of marketing at Grand Slam Track, shares her expertise in transforming the track world. She discusses the financial struggles of professional athletes and how Grand Slam is revolutionizing support through better compensation. Jessi delves into the importance of storytelling and engagement to connect athletes with fans. The conversation also highlights the dynamic nature of modern track and field, emphasizing innovation and community impact as key to the sport's future.
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Childhood Track Memories
- Cameron Hanes reminisces about watching track meets at Hayward Field as a child.
- He'd stand by the fence, captivated by the athletes, even without money to enter.
Grand Slam's League Structure
- Grand Slam Track aims to create a consistent, league-like structure for track and field.
- This contrasts with the Diamond League's series of meets, providing reliable fan engagement.
Prize Money Depth
- Grand Slam Track offers significant prize money, even for last place, unlike Diamond League.
- This structure ensures all participating athletes are compensated for their efforts.