Cameron Hanes - Keep Hammering Collective
KHC 126 - Jessi Gabriel
Mar 24, 2025
Jessi Gabriel, the director of marketing at Grand Slam Track, shares her expertise in transforming the track world. She discusses the financial struggles of professional athletes and how Grand Slam is revolutionizing support through better compensation. Jessi delves into the importance of storytelling and engagement to connect athletes with fans. The conversation also highlights the dynamic nature of modern track and field, emphasizing innovation and community impact as key to the sport's future.
01:54:01
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Quick takeaways
- Grand Slam Track aims to transform the sport by offering structured competitions that enhance visibility and fan engagement.
- The league addresses the financial struggles of track athletes, distributing a significant prize purse to support a wider range of competitors.
Deep dives
Background and Experience in Track and Field
The speaker shares their deep connection to track and field, having grown up in Eugene, where the sport is a significant part of the community. Their professional journey includes roles at TrackTown USA, where they organized large-scale track events, including the Olympic trials, and served as the communications director for the world championships in Oregon. They have also competed at a Division I level as an athlete while witnessing how track can be a challenging profession due to financial struggles for many competitors. This background informs their current work with Grand Slam Track, which aims to elevate and promote the sport.
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