Sales Strategy & Enablement by Revenue.io 1148: Cracking the Code of B2B Sales, with Michael Litt
Welcome to Part 2: Alastair sits down with Michael Litt, the co-founder and CEO at Vidyard, to talk about the evolving landscape of buyer engagement, shedding light on the statistics and dynamics that have transformed B2B sales in recent times. They emphasize the importance of personalization and how AI can empower both sellers and buyers to navigate the complexities of the purchasing process, ultimately enhancing the buyer's journey.
Follow the Hosts on LinkedIn:
Alastair Woolcock (CRO, Revenue.io)
Howard Brown (CEO, Revenue.io)
And our Special Guest:
Michael Litt (Co-founder & CEO, Vidyard)
Sponsored by:
Revenue.io | Powering high-performing revenue teams with real-time guidance
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