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Sharp Tech with Ben Thompson
(Preview) Monday Mailbag: Netflix and Its Mike Tyson Adventures; WBD Settles with the NBA; Lessons from Building Passport
Nov 18, 2024
The discussion dives into Netflix's ambitious foray into live streaming with the Mike Tyson vs. Jake Paul fight, unraveling what went wrong and its cultural implications. There’s a deep analysis of viewership numbers against traditional broadcasts and the technological hurdles streaming platforms face. Insights into the resolution of Warner Bros. Discovery's legal tussle with the NBA add to the intrigue. The conversation wraps with takeaways from the journey of building the Passport tool for creators, showcasing lessons learned along the way.
13:15
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Quick takeaways
- Netflix's struggles with live streaming infrastructure were highlighted during the Mike Tyson-Jake Paul boxing event, revealing the challenges of delivering real-time content.
- Generational differences in viewing preferences are shifting, with younger audiences viewing events more as spectacles rather than authentic sports experiences, emphasizing changing consumer engagement.
Deep dives
Challenges of Live Streaming for Netflix
Netflix faces significant challenges in delivering live streaming events due to its infrastructure, which is primarily designed for on-demand content. The technical architecture of streaming involves distributing a live signal, which contrasts sharply with pre-recorded library content that is locally stored and easily accessible. During a recent live boxing event featuring Mike Tyson and Jake Paul, many viewers experienced streaming issues, raising concerns about Netflix's readiness for future high-stakes live broadcasts. This incident highlights that traditional broadcasting methods, which allow for synchronized viewing, work better for live events compared to the decentralized model of streaming.
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