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It took McDonald’s over 10 years to launch 700 locations. It took one night for Jimmy Donaldson aka Mrbeast to launch a burger chain in 300 locations.
Thanks to over 49 million subscribers, Mrbeast was able to successfully launch a restaurant chain without spending anything on infrastructure or marketing.
He and his team have already built an audience, so getting people to buy in on Mrbeast Burger was pretty easy.
This launch will surely upend the fast-food industry. Creators looking to expand their reach and engage with their audience can do the same with the loyal following they have built.
The future of direct to consumer is also one to look out for. With creators already having an audience, more will probably jump on board to launch their own product.
Mrbeast has provided the blueprint for launch, now it’s up to other creators to follow.
Stay tuned as we discuss how Mrbeast executed this launch, the challenges he faced, and what this means for the future of the restaurant industry and DTC as a whole.
If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.
Mentioned Links:
About Mrbeast Burger: https://mrbeastburger.com/about/
Mrbeast Burger’s Instagram: https://www.instagram.com/mrbeastburger/