Breaking down the Mrbeast Burger launch, the future of product launches, and the creator economy

Jan 12, 2021

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“It took McDonald’s over 10 years to launch 700 locations but Mrbeast was able to launch 300 locations almost overnight.” @ramongberrios #DTCPOD
“Mrbeast and his team were approached by Earl Enterprises many times to build a virtual restaurant concept his team turned them down many times.” @ramongberrios #DTCPOD
“Mrbeast Burger is just the tip of creator collaborations. The app they created had over 1 million downloads so we could be in for more collabs like this.” @ramongberrios #DTCPOD
“What’s great about Mrbeast Burger is the operational efficiencies they have. They didn’t need to spend much money on infrastructure or marketing.” @ramongberrios #DTCPOD
“When creators take a direct launch for a product, they don’t have to build an audience because they already have the audience.” @ramongberrios #DTCPOD

We Speak About:

[00:40] Who is Mrbeast?
[01:10] About Mrbeast Burger
[02:15] Why Mrbeast Burger almost never happened
[03:05] How Earl Enterprises was able to convince Mrbeast to start the burger chain
[03:45] The pitch for Mrbeast Burger
[04:25] Why Mrbeast was the perfect fit for this
[06:00] Discussing Mrbeast’s decision to build an iOS app for the burger chain
[06:50] Some of the logistical challenges Mrbeast faced with the iOS app
[07:40] Key takeaways for the creator economy from Mrbeast Burger
[08:35] Comparing McDonald’s brand collaborations with Mrbeast Burger
[10:00] How Travis Scott’s collab with McDonald’s and Mrbeast Burger will change DTC

How Mrbeast Burger was able to launch 300 restaurant locations overnight

It took McDonald’s over 10 years to launch 700 locations. It took one night for Jimmy Donaldson aka Mrbeast to launch a burger chain in 300 locations.

Thanks to over 49 million subscribers, Mrbeast was able to successfully launch a restaurant chain without spending anything on infrastructure or marketing.

He and his team have already built an audience, so getting people to buy in on Mrbeast Burger was pretty easy.

This launch will surely upend the fast-food industry. Creators looking to expand their reach and engage with their audience can do the same with the loyal following they have built.

The future of direct to consumer is also one to look out for. With creators already having an audience, more will probably jump on board to launch their own product.

Mrbeast has provided the blueprint for launch, now it’s up to other creators to follow.

Stay tuned as we discuss how Mrbeast executed this launch, the challenges he faced, and what this means for the future of the restaurant industry and DTC as a whole.

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Mentioned Links:

About Mrbeast Burger: https://mrbeastburger.com/about/

Mrbeast Burger’s Instagram: https://www.instagram.com/mrbeastburger/