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The Smart Passive Income Online Business and Blogging Podcast
SPI 776: The Perfect Bonus Sandwich
Apr 12, 2024
Discover the art of using bonuses to attract customers without overdoing it. Learn the secrets of creating the perfect bonus sandwich to enhance your main product. Find out what bonuses customers truly desire and how to market the total value of your offer. Explore strategic bonus implementation in sales and marketing to maximize the appeal of your brand.
15:14
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Quick takeaways
- Bonuses should complement the main product, not overshadow it, for an effective marketing strategy.
- Maintaining authenticity in bonus offerings is crucial to avoid appearing as scammy and to resonate with customers.
Deep dives
The importance of strategic bonuses in marketing
Adding bonuses to a product can be a powerful marketing strategy, but their strategic placement and value are crucial. The podcast emphasizes that bonuses should complement the main product, not overshadow or devalue it. It suggests a 'bonus sandwich' approach, offering a main 'dish' product with bottom and top 'bun' bonuses that enhance the overall value proposition. The example given highlights how a website design course could be enhanced with bonuses related to brand naming and SEO, providing practical value to customers.
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