Tracey Cesen is the founder of Forever Human AI, a professional services company focused on ServiceNow solutions. With a background in both business and technology, Tracey’s ability to connect the two has defined her career. In this episode, she discusses her journey as an entrepreneur and the lessons she's learned balancing business and family.

1. "You're not just raising kids; you're raising adults. That mindset shift is important in both parenting and business."
2. "Busy is a word we throw around too much. The real question is—are we focusing on what matters?"
3. "Starting my own company gave me the chance to create something I believed the world needed, even if it was scary."

In this episode, Tracey Cesen, founder of Forever Human AI, shares her journey as a first-time business owner. She talks about balancing family, overcoming challenges, and bridging the gap between business and technology. Tracey also highlights the importance of purposeful actions over being "busy" and leading with empathy.

1. Entrepreneurship Takes Courage

   • Starting a business is exciting but also filled with moments of self-doubt.
   • Entrepreneurship is a dream Tracey held since childhood, despite becoming a teen mom.
   • It’s never too late to chase your dream and build something meaningful.

2. Bridging Business and Technology

   • Tracey excels at connecting business goals with technical solutions, creating more value for clients.
   • There's a high demand for professionals who understand both sides of the tech-business spectrum.
   • Building empathy between teams can lead to smoother communication and better outcomes.

3. Parenting and Business Are Similar

   • In both roles, you're focused on the end result—whether it's raising capable adults or running a successful business.
   • Clear communication is crucial in both family and work environments.
   • Decision-making and time management are critical in balancing personal and professional life.

4. Purpose Over Busyness

   • Tracey challenges the common use of the word "busy," urging people to focus on meaningful tasks.
   • Setting clear priorities helps avoid the feeling of being overwhelmed.
   • Regularly checking in on your goals allows you to reassess and adjust where necessary.

5. Adapting to Changing Work Models

   • Fractional roles allow professionals to bring their expertise to multiple clients without long-term commitments.
   • This model can offer companies flexibility and experienced professionals without the overhead of full-time staff.
   • The gig economy offers new ways to work and deliver value.