Side Hustle School Ep. 3087 - Q&A: “Should I create a free course before launching a paid one?”
Jun 14, 2025
Is a free course a gateway to sales or just a magnet for freeloaders? This discussion dives into when offering free content can successfully transition users to paid courses. Learn strategies for crafting engaging free courses that build trust and showcase value. Tips include using webinars and downloadable resources to create a smooth shift to paid offerings while ensuring that simplicity stays at the forefront. Discover the nuances of balancing valuable content with the desire for financial return!
AI Snips
Chapters
Transcript
Episode notes
Focus on Benefits and Transformation
- Structure your free offering to leave room for advanced solutions in your paid course.
- Always keep the focus on the benefits and transformation you want to deliver to customers.
Free Courses Build Trust and Sales
- Free courses can effectively showcase expertise and build trust without being overly salesy.
- They help solve problems and create a clear path for customers to upgrade to paid offerings.
Keep Free Course Simple
- Keep free course offerings simple and avoid overwhelming learners with too much content.
- Consider low-tech options like webinars or downloadable resources as effective free lead magnets.