I’ve been going back and revisiting episodes from year 1 of The Long Game Podcast. One theme that has popped up throughout, but I have yet to do full episode on, is the concept of knowing your audience. Its a basic premise of marketing, know thy customer and It weaves itself into every nook and cranny along the journey. Ask any question on marketing and the answer starts with Who Are you talking to? So today we’re going to talk about a few areas where audience knowledge is paramount.

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