214: How to close the recognition gap as a writer (featuring Alex Mathers)

Season 2, episode 14 is here!

In this episode, I chat to Alex Mathers about how writers can use clear positioning, consistent messaging, and audience trust to generate real, sustainable income online.

You’ll learn:

- Why most online writers struggle with visibility despite being highly skilled.

- The concept of the “Recognition Gap” and how it affects client acquisition.

- The importance of having a clear offer, point of view, and market presence.

- How to position your writing as a marketing tool, not just content.

- Common traps like writing for peers instead of potential clients.

- Why consistency doesn’t equal effectiveness in content strategy.

- How to identify whether your content is leading to inbound interest.

- The difference between content pillars and problem-led marketing.

- Simple, real-world signals that show your market position is weak.

- A soft but effective call to action approach that drives responses.

Make sure to subscribe to Alex’s publications before you go (check out his profile).

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedavidmcilroy.substack.com/subscribe