
Demand Efficiency
Huckabuy Founder & CEO Geoff Atkinson on how we accomplished exponential growth at Overstock and what he’s up to with Huckabuy
Oct 7, 2020
19:42
Episode Outline
[00:45] Geoff’s background
[02:30] How Geoff grew SEO from zero to $300 million at Overstock.com
[04:18] The series of pivots that led to the idea for Huckabuy
[06:38] How to know when you have product/market fit and are ready to expand
[07:55] Mistakes Geoff made in his career that ultimately led to valuable lessons
[11:15] When and how Geoff shifted his focus with Huckabuy to achieve product/market fit
[13:00] What Geoff is prioritizing to scale his business
[15:00] How Geoff relaxes and gets out of his own head
[16:43] Geoff’s inspirations
Geoff’s Inspirations
Connect with Geoff
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