The Outlier Health Podcast Ridiculous Morning Routines, Health Technology Obsessions, and How the World Started Trusting Influencers for Health Advice Instead of Doctors, with Matt Frazier and Matt Tullman
Jan 19, 2024
Matt Frazier and Matt Tullman discuss the rise of health influencers and the shift from doctors to online advice. They touch on ridiculous morning routines, health technology obsessions, and the challenge of navigating and evaluating health advice in today's noisy world.
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Attention Beats Evidence In Health Advice
- The authority on health shifted from trusted caregivers and institutions to anyone who can capture attention online.
- This change prioritizes marketing skill and virality over the actual effectiveness of advice.
Outrage Outperforms Slow, Solid Advice
- Who becomes trusted today often succeeds by gaming algorithms and writing clickbait, not by having superior results.
- Extreme, outrageous claims attract attention while boring, evidence-backed advice is ignored.
Liver King Example Of Viral Health Marketing
- Matt Tullman uses the Liver King as an example of an influencer whose shocking persona drew massive attention.
- He highlights how the Liver King promoted raw organs, was exposed for steroids, yet continued promoting supplements.