BiggerPockets Daily America's Fastest Growing Renter Demographic
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Aug 22, 2025 The rental market is witnessing a surprising shift, with adults over 55 becoming the fastest-growing group of renters. This trend reveals a nearly 30% increase in senior renters, especially in hotspots like Austin and San Francisco. Many older adults are opting for rentals over homeownership, drawn by the benefits of maintenance-free living and financial security. Landlords are urged to adapt their properties to cater to this demographic, ensuring they attract these stable and mature tenants.
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55+ Renters Are Rapidly Rising
- Renters aged 55+ are the fastest-growing renter demographic in the U.S. and surged nearly 30% over the past decade.
- This shift challenges the millennial/Gen Z-focused rental marketing playbook and reshapes landlord demand.
Why Older Adults Choose Renting
- Older renters value maintenance-free living, liquidity, and flexibility to relocate closer to family or for lifestyle reasons.
- They often hold cash from home sales and present lower financial risk than younger renters.
Seniors Provide Greater Financial Stability
- Seniors are typically more financially stable and less likely to default, offering landlords steadier income streams.
- That stability reduces tenant risk compared with younger renter cohorts.