E12 - Peter Magner: Iridium Business Solutions

Building strong relationships is at the core of Iridium Business Solution's ethos and this holds true in their approach to customer-centricity. This value is so strong that they gave up proportions of up to 100% of their fees to help their clients weather the storm of COVID. This in turn built a reputation of trusting relationships in the market, which was the launchpad of Iridium's growth.Iridium was able to do this proactively because they're a cloud accounting firm. This means that they already had access to the financials of their clients, and due to their advisory unit, they were able to foresee the impact that lockdown would have on their clients and therefore provide them with consultation and reducing their fees. Besides cloud accounting services and financial advisory, they also provide automation support for businesses by utilising platforms like Xero (with whom Iridium was nominated for partner of the year in 2021 and 2022) and Dext.This story of strong client relationships is just one of many that Peter Magner (the Co-Founder and Director of Sales and Marketing) shares in our conversation. Peter's background is accounting and audit through and through, but he started Iridium with his brother shortly after finishing his articles. Since then, he's shown a strong mix of entrepreneurship and altruism by being a member of an SMME investment committee and a director of an NGO. In this episode, we talk about how a business can be truly customer-centric, navigating complex people problems as you scale and reducing customer relationships' dependency on the founders. Thanks for listening and enjoy the episode.----------------------------------------------------------------------------------------------This podcast is brought to you by Metavolve. We help entrepreneurs structure their businesses for growth. We take the chaos out of scaling businesses by turning entrepreneurial intuition into aligned and committed leadership teams with clear strategic direction. We optimise the execution of strategy by helping people adapt to the inevitable change that strategy creates. Working with us to define or execute your strategy means you get access to experienced experts in business strategy and organisational psychology. You get the benefit of a blend of people-centric and commercial perspectives that can understand your context from every angle. And you get the benefit of not being dependent on us for the long term because we share our knowledge and tools with your people to improve their ability to solve future problems. To get in touch with one of our experts, head over to our website. If you would like to get in touch with our host, Cameron Coutts, then you can connect with him on LinkedIn.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest!