

Ranking in ChatGPT and Google: What Actually Works in 2025 ...with Steven Schneider
Jul 22, 2025
Join Steven Schneider, founder of Trio SEO and an expert in ROI-focused strategies, as he shares insights on the evolving SEO landscape in the AI age. He emphasizes adapting to changes by prioritizing quality content and backlinks to build authority. Discover the significance of EAT—Experience, Authority, Trustworthiness—when creating SEO strategies. Steven also discusses how small businesses can wisely invest their SEO budgets and balance short-term tactics like PPC with long-term goals to ensure sustained growth.
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SEO Evolves with AI Search
- SEO is evolving with the rise of AI and chat-based search tools like ChatGPT and Gemini.
- Businesses must adapt their SEO strategies to incorporate AI search for visibility and viability.
Build Authority with Backlinks
- Build domain authority by gaining backlinks from credible websites in your niche.
- Combine authority with relevant content to appear in AI and Google search results.
Focus on Speed and Intent
- Focus on fast, easy-to-use websites with clear navigation and internal linking.
- Prioritize bottom-of-the-funnel content aligned with high-intent keywords to generate leads.