How to Build a High-Converting Website

I remember my first day on the job working in a restaurant in 1994 at the age of 16. I’d eaten at them while growing up, but I’d never known how it all went together behind the scenes, behind the swing door going into the kitchen - and I was transfixed when that first day in the back-of-house watching it all go down. 

Same thing happened when I worked my first wedding 17 years ago. I’d attended two weddings  in my life up until that point, but even so I was blown away by how much work went in behind the scenes to make it happen. So many moving pieces all coming together. 

When I started doing ultra-luxury weddings with Todd Events in 2015 it was another eye-popping experience.

Now, I spend my time not working directly with couples putting together their wedding, but with wedding professionals to create a successful company. A big part of anyone’s business is their website - and I’ve seen a lot of them come together over the years. 

Our company has been a part of over 350 in the past 4+ years, which is like 10-15 years experience in design years. Remember, we currently have seven people working full-time to create brand strategies, design sites, and write copy. 

Today, I’m bringing my wife and business partner, Katy Taylor Jacobson, on the podcast to talk about what goes into building a new site, and offer tips to take when you decide to undertake an overhaul or refresh, whether or not you choose us to bring the site together.

Enjoy the conversation!