Discover the fascinating work of the Savayos brothers and their hand-painted signs, their impact on the local community, the importance of focusing on the work instead of the hype, the process of commissioning artwork from Sally, and the Sabayo brothers' efforts in launching international orders.
Aviram Cohen discovered the vibrant hand-painted signs of the Savayos brothers and helped them gain international recognition.
Cohen supports the Savayos brothers financially, sells prints of their artwork, and organizes art shows to ensure their artwork is appreciated and valued.
Deep dives
Discovering the Savayos Brothers' Artwork
Avi Ram Cohen shares his experience discovering the artwork of the Savayos brothers while living in Jackson Heights. He stumbled upon their vibrant signs and designs in various restaurants and businesses along Roosevelt Avenue. Intrigued by their work, Cohen decided to hire them to make signs for his wife's yoga studio. This encounter led to a close working relationship and eventually helping the brothers expand their business and gain international recognition.
Preserving and Supporting the Savayos Brothers' Art
Cohen initially started an Instagram account to archive and showcase the Savayos brothers' artwork. However, when the pandemic hit and many of their clients had to close their businesses, Cohen pivoted to supporting them financially. He started selling prints of their artwork and taking on commission requests. Despite the challenges of language barriers and logistical issues, Cohen has been meeting with the brothers regularly, supporting them and helping them adapt to the growing interest in their work.
The Talents and Legacy of the Savayos Brothers
Cohen highlights the incredible talent and versatility of the Savayos brothers. Their artwork covers a wide range of styles, from punk shows to specialized cocktail bars. The brothers, despite their modesty, have an extensive archive of their work, documenting their artistic journey and personal lives. Cohen has organized an art show featuring their posters, prints, and flyers, providing a glimpse into their prolific career. While the brothers have no plans to retire, Cohen's role is to ensure their artwork continues to be appreciated and valued for years to come.
Katie Honan talks with Aviram Cohen about his work supporting brothers Carlos and Miguel Cevallos as their hand-painted signs went from a secret of sorts to a sensation.
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