The CPG Guys Mobile Commerce Media with Uber Advertising’s Kristi Argyilan
The CPG Guys are joined in this episode by Kristi Argyilan, Global Head of Advertising at Uber.
Follow Kristi on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/
Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-advertising/
Follow Uber online at: https://www.uber.com/us/en/advertising/
Kristi answers these questions:
- Can you walk us through your role at UBER Ads and how the organization fits within the broader UBER ecosystem?
- What unique value does UBER bring to the retail media landscape, especially compared to traditional players like retailers or streaming platforms?
- What makes advertising within the food delivery sector different from other consumer industries? What types of CPG brands are seeing the most success on UBER Ads—and why?
- How do you balance the needs of large national CPGs vs. emerging or local brands?
- Can you share a campaign or partnership or examples that exemplify what "great" looks like on UBER Ads? aka what is best in class?
- What role does data play in segmenting and targeting audiences? How do you balance broad reach with personalization?
- What key performance indicators (KPIs) do you consider most critical when evaluating ad success at UBER? Can you share some examples of how data insights have directly influenced campaign adjustments?
- How do you tailor campaigns to resonate with diverse local markets versus a national audience? What does working with UBER ads entail - aka the customer experience?
- What advice would you give to brands, especially in the consumer packaged goods arena, looking to leverage digital advertising for growth
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