Venture with Grace Mahi de Silva, Higgsfield AI Co-Founder & CSO on Generative Media & Creator AI
Nov 5, 2025
Mahi de Silva, Co-Founder and CSO of Higgsfield AI, is an expert in generative media and creator-focused AI. He shares fascinating insights on how AI is reshaping video creation, emphasizing the importance of storytelling in democratizing content production. Mahi highlights the pivot from mobile to web tools, catering to professional creators and ensuring a sustainable business model. He discusses the rise of short-form content and the keys to virality in creator tools, all while positioning Higgsfield as a game-changer in the creator economy.
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Storytelling Is The Core Driver
- Storytelling became the through-line of Mahi de Silva's career, from Apple desktop publishing to Higgsfield's creator tools.
- Generative AI removes much of the cost and logistics of professional storytelling, democratizing high-quality video creation.
Pivot From Mobile To Desktop Templates
- Higgsfield pivoted from a mobile app called Diffuse to a web app after users said professionals preferred desktop workflows.
- Switching to template-driven design instead of a prompt box generated immediate product-market traction.
Start Self-Service, Add Enterprise Paths
- Offer self-service entry while building enterprise-friendly features to scale from individuals to teams.
- Design paid plans and multi-seat collaboration that can start with a credit card but scale to 50–200+ seats.
