Why is it that people don't seem to learn from experience? It is clear that our existing Keynesian economic policies have failed miserably. We can compare controlled economies with those less controlled, and compare more regulated sectors of our own economy with those sectors that have fewer regulations. Logic and history are on the side of those economists who have advocated for free markets. Why do those who advocate sound economic policies continue to fail in substantially rolling back government intervention in the economy? It would seem so easy.In this talk, delivered on December 1, 2011, at Hyatt Regency Hotel in Chicago, Yaron Brook, executive director of the Ayn Rand Institute, identifies the reasons people find the free-market idea so difficult to accept and why statist policies seem to make so much sense to them. He identifies why we have been losing this intellectual battle, and provides real solutions on how to make significant headway toward ending these bad economic policies, allowing us to achieve more freedom and prosperity.