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It’s no mystery that high-quality leads make easily closed deals. But sometimes what’s easy for right now can make it more difficult when it’s time to scale your business.
More often than not, small practices avoid “low-quality” leads in pursuit of “high-quality” ones that have better conversion rates. But oddly enough, big practices in the same practice area investing in the same marketing channels as small ones can build their business on leads that a small firm would toss out. What is the big secret?
In today’s podcast episode, we’ll help clear the fog on the bizarre mysteries surrounding leads and how you can use it to make client intake better.
Let yourself in on the secret by tuning in to this episode now.
Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.
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