Amy Winter, a concept artist, and Brian Merchant, a technology columnist, explore the threat of generative AI to their careers. They discuss the impact of AI on various professions, the anxieties of artists, taxing capital, AI's impact on creative work, and the social role of AI in human lives.
AI-generated art may replicate 80% of the quality at a lower cost, but it is unlikely to produce truly innovative and groundbreaking work.
The use of AI in creative industries raises concerns about job displacement and the potential reduction of worker power.
Deep dives
Impact of AI on Creative Industries
The emergence of AI art generators has raised concerns among artists like Amy Winter, who fear that their work may become irrelevant and replaced by AI-generated art. These programs can create impressive images just by describing them, but often contain basic errors that a human artist would never make, such as poorly rendered hands. While AI may improve and render images more accurately, it is unlikely to produce truly innovative and groundbreaking work like famous artists in history. However, for everyday creative work, AI may be able to replicate 80% of the quality at a fraction of the cost.
Job Displacement and Creative Industries
The use of AI in creative industries also raises concerns about job displacement and the impact on employment. Writers in Hollywood, for example, went on strike to prevent the use of AI to generate original scripts. Freelancers and those in informal gig work may be particularly vulnerable as AI can replace or compete with their work. While some argue that AI can augment human workers and lead to increased productivity, others worry that it will be used as a tool to reduce labor costs and break down the power of workers.
The Role of AI in Workforce Productivity
Economist Eric Brynjolfsson suggests that AI, specifically in the form of large language models, can increase productivity in certain tasks. For example, AI used in call centers helped less experienced workers become as effective as the most experienced ones, resulting in higher productivity, improved customer sentiment, and reduced turnover. However, the impact of AI on employment and inequality is complex, as it can both replace and augment jobs. Tax policy and collective action can play a role in directing technology to create more widely shared prosperity and to ensure workers have agency in negotiating the use of AI technology.
The emergence of generative AI threatens to automate millions of jobs, potentially ushering in a new and unprecedented wave of job displacement. In the past, newly created jobs replaced those lost. Will that happen this time? To discuss this, Gary Marcus is joined by Amy Winter, a concept artist who sees generative AI as a threat to her career, Brian Merchant, the technology columnist for the Los Angeles Times and author of “Blood in the Machine: the Origins of the Rebellion against Big Tech”, and Dr. Erik Brynjolffson, an economist and Senior Fellow at the Stanford Institute for Human-Centered AI, that studies the effects of technology on the workforce.