Driven by Data: The Podcast S3 | Ep 12 | Building a Data Literacy Programme at Scale with Greg Freeman, CEO & Founder at Data Literacy Academy
Jan 24, 2023
46:36
In Episode 12 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Greg Freeman, CEO and Founder of Data Literacy Academy, where they discuss how to build a data literacy programme at scale, which includes;
- The reason the Data Literacy Academy exists
- What the business is, who it’s for and who it’s not for
- How they’ve raised over half a million in funding to grow the organisation
- Why Data is a “taught fear” in business
- Why everyone doesn’t need to be a Data Scientist
- The importance of finding a champion in the C-Suite
- The importance of understanding what level of literacy each individual requires
- The three types of literacy profiles within an organisation
- Why most organisations fail to realise that literacy is a Change Management initiative
- The spectrum of understanding of the data literacy problem
- Why organisations that treat data as a transformational change tend to do better
- Why the remit of a CDO goes beyond just data
- The importance of mapping the strengths of your stakeholder relationships
- Why the starting point for a Data Leader should be to ensure that people understand the value of data
- You can’t avoid data but you can certainly avoid engaging with it
- Why teaching hard skills is only relevant at a certain level of maturity
- Why data people need to improve their business literacy
- Why being more business literate will help data people to progress in their career
- The importance of saying “no”, without saying “no” and knowing what to say “no” to
- Why there are only two gaps; knowledge and communication
- Why every Data Leader needs to be a Salesperson
- The importance of having a PR/Communication strategy