In our Season 3 kick-off episode, Jess sits down with Marty Bell, founder of Poolsuite, for an inside look into the Poolsuite universe. Poolsuite is one of those irresistible brands that’s nearly impossible to explain. That’s partially due to the precisely executed, multilayered experiences across Poolsuite's world, including auditory, visual, digital, and physical goods. Jess and Marty pull-apart the experiential details that define Poolsuite, and surface lessons from their most recent release, Grand Leisure. They explore the novel interactions of web3 brands and businesses, DAOs as incubators for community ideas, and the importance of technology optionality.