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DeviceTalks Podcast Network
Highridge Medical leaders say the spunout startup is ready to battle for spine market supremacy
Jan 31, 2025
Rebecca Whitney, CEO of Highridge Medical, and Eric Major, Executive Chairman, share insights on their startup's ambitions in the competitive spine market. They discuss what sets the spine industry apart and how Highridge is positioned for success. The conversation also covers recent advancements in spinal technologies, the advantages of smaller companies over larger firms, and the importance of tailored solutions for spinal surgery. Chris Newmarker adds to the discussion with updates on key industry events and news that shape the med tech landscape.
51:00
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Quick takeaways
- The recent divestiture of Stryker's U.S. Spine M plant business opens opportunities for smaller companies like High Ridge to innovate and compete in the spine market.
- High Ridge Medical emphasizes the importance of deep customer relationships with spinal surgeons to cultivate trust and drive product innovation tailored to surgical needs.
Deep dives
Shakeup in the Spine Market
The podcast discusses a significant shakeup in the spine market, particularly focusing on the recent divestiture by Stryker of its U.S. Spine M plant business to the Viscoliosi brothers, who have a longstanding history in the spine segment. This move maneuvers Stryker towards its other rapidly growing orthopedic business areas while allowing Viscoliosi to revive and compete in the spine market, which has traditionally been characterized by complexity and the need for constant innovation. Leaders from High Ridge Medical express that the restructuring within the industry highlights the unique challenges in the spine sector, which requires intense focus and rapid responsiveness to surgeon needs. The ongoing transitions present opportunities for growth and innovation among smaller, dedicated companies like High Ridge as they navigate this evolving landscape.
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