The Value of Personal Branding in B2B Sales and Marketing

Why should the Founder of a B2B business care about their personal brand on LinkedIn? Surely the brand of the company is more important than the brand of the Founder?Yes and no. The yes part is that you want the company brand to become bigger and more encompassing than your personal brand within your target market, but that's relevant when you're a scale-up not a start-up. When you're a start-up, most people don't contact "your business" they contact you. This means that the more powerful your personal brand is, the more your key stakeholders know who you are, what you do, what you don't do and what they're talking to you about. It makes your sales cycles shorter and increases the likelihood of closing deals. This is incredibly useful when you're still working in the business and it helps achieve the main goals of a start-up - getting enough cash to survive and enough market fit to grow. These are the realisations we had with Jason Luboyera - the Founder and CEO of 360 DigiSales. 360 DigiSales specialises in personal branding and content creation for the Founders of B2B businesses with the main goal of helping to generate inbound leads.Tune in to find out more about personal branding; don't forget to subscribe and enjoy!--------------------------------------------------------------------------------------------This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest!