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The Story

The social media Ozempic pushers

Aug 11, 2024
Poppy Koronka, a health correspondent for The Times, and Eleanor Hayward, the health editor, delve into the controversial rise of weight loss medications like Ozempic. They discuss how social media influencers market these drugs, often targeting vulnerable audiences. The duo reveals ethical concerns surrounding unregulated prescriptions and the serious health risks faced by those misusing these medications. The podcast highlights the urgent need for regulatory interventions to tackle the alarming accessibility of these drugs for individuals who may not even need them.
29:34

Podcast summary created with Snipd AI

Quick takeaways

  • The surge in social media promotions of weight loss drugs like Ozempic misleads individuals into believing these medications are safe for all, even against medical advice.
  • Current regulations fail to effectively control the online marketing of prescription drugs, contributing to the dangerous misuse of weight loss medications among healthy individuals.

Deep dives

Surge in Weight Loss Drug Advertising

The rise of social media advertising has led to an influx of weight loss drug promotions, particularly for medications such as Ozempic and Wegovy. Health journalists noted that individuals report seeing between five to ten ads daily for these weight loss solutions, even targeting those who are at a healthy weight. The ads often imply that using these drugs is a quick fix for weight loss, thus creating a misleading perception around safe usage. This is concerning as many individuals, including those with eating disorders, are increasingly turning to these medications without proper medical guidance or necessity.

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