Brett Malinowski from Whop joins Brian to break down what it takes to build a creator army in today’s attention economy. They dive into Brett’s viral content strategies from thumbnails & titles to AI advertisements. Brett discusses how Whop is reshaping digital commerce and why the business model might actually trump content. From sourcing creators to leveraging content rewards, this episode is packed with insights on the future of marketing and creator-led growth.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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