#282: Tara Fung, CEO of Co:Create, on How Web3 Loyalty Can Onboard Brands to Web3

Tara Fung is the Co-Founder & CEO of Co:Create. Tara is a growth-oriented leader who enables innovative brands to unlock the power of their community through gamified, self-owned reward programs. With a background as Chief Revenue Officer of Alto, a leading cryptoIRA and digital asset IRA custodian, Tara forged partnerships with institutional crypto asset managers, driving a staggering 25X revenue growth in just 18 months.

She also served as Chief Commercial Officer at a consumer lending FinTech firm, spearheading an advocacy campaign to change the tax treatment of employer-sponsored student loan repayment programs. Her efforts resulted in the passage of this initiative as part of the CARES Act. Tara holds degrees from Harvard Business School and the University of South Carolina.

In this conversation, we discuss:
- How Web3 loyalty is an upgrade on traditional loyalty programs
- How Web3 loyalty can help onboard brands to Web3
- Tattoos on the blockchain
- How can the eCommerce industry benefit from Web3 technologies as a whole
- Why the intersection of web3 and luxury fashion will be one of the most popular use cases
- Co:Create Ink — ten world famous tattoo artists enter web3 loyalty
- Co:Create Studios
- Delta changing their loyalty program
- Owning the experience layer
- The power of APIs

Co:Create
Website: www.usecocreate.io
X: @usecocreate
Discord: discord.gg/AUJbWTw5mS

Tara Fung
X: @nonfungibletara
LinkedIn: Tara Fung
Instagram: @tara_fung

 
 
---------------------------------------------------------------------------------
 
This episode is brought to you by PrimeXBT.
 
PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. 

Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.
  
PrimeXBT is running an exclusive promotion for listeners of the podcast. 

After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.
 
Code: CRYPTONEWS50
 
This promotion is available for a month after activation. Click the link below:
 
PrimeXBT x CRYPTONEWS50