Episode 25: Finding Product Market Fit with Timothy Connor

In this episode of the Scaling Japan Podcast, we are joined by a highly requested guest, Timothy Connor. He is the founder and manager of Synnovate, a company that helps foreign corporations enter the Japanese market. With 20 years of experience in the field, Timothy will be sharing how he analyzes product market fit. He covers a wide range of aspects that foreign companies need to consider, from labelling to distribution, when preparing their products/services for the market in Japan. 

Links from Guest Appearance
LinkedIn
Synnovate
Link to Additional Resource
Episode 24: Introduction to Japan Market Entry with Maor Shwartz

Show Notes
(1:15) Timothy Connor’s self introduction
(4:15) What is product market fit
(7:46) Changing a company name for branding in Japan
(8:38) Importance of physical attributes
(11:19) Making product adjustments to better suit Japanese customers
(13:27) Double checking ingredients  
(16:49) How to size a product
(18:17) What to consider when pricing and positioning a product
(23:09) How to test product market fit
(26:00) Examples of companies who successfully found product market fit in Japan
(27:50) Aspects of the Japanese market that businesses need to understand
(35:16) Appointing a master distributer

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