Today I’m chatting with the founder of Canadian skincare brand Indeed Labs. Founded in 2010 Indeed labs has grown into an 8 figure business under the helm of Dimitra Davidson. We chat through the importance of finding your unique value proposition and why it’s critical to find a point of difference in today’s saturated market, current trends and opportunities in the beauty industry and how to create luxury products without the price tag.

Indeed Labs is the champion of great skin for real people, most known for their hero cult product Nanoblur.

She’s also going to be joining us in Hype Club as a Mentor in the coming months so if you want to learn more directly from her and get her brain power, come join us.

LINKS WE MENTION:

Dimitra's Instagram

Indeed Labs' Instagram

Female Startup Club's Instagram

Doone's Instagram

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Female Startup Club's YouTube

Female Startup Club’s Private Facebook Group

Say hello to Doone: hello@femalestartupclub.com

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How to create luxury skincare products without the price tag, with Dimitra Davidson from Indeed Labs