In this episode, David Cancel (DC), the founder and CEO of Drift, joins us on the show to discuss what it takes to build a product company that makes a difference.
He talks about:
-->When should a founder zoom in on the granular aspects and when to zoom out
--> Who were the first 10 hires at Drift (what roles)?
--> The balance between category design and product market fit
--> When to think about scaling?
--> Why did they transition their core story from 'Conversational Marketing' to 'Revenue Acceleration' ?
--> What should a marketer be focusing on, in their first six months in an organization, and a lot more...
