Dorie Clark - How to Stand out: A MasterClass in influence

Greetings everyone, my name is Julie Masters and welcome to another episode of Inside Influence. In which I delve into the minds of some of the world’s most fascinating influencers – or experts in influence - to get to the bottom of what it really takes to own your voice - and then amplify it to drive an industry, a conversation, a movement or a nation.

Over the course of the Inside Influence Podcast, my intention has been to bring you some of the brightest minds in the world of Influence.

However, every now and then, I come across a person who is the embodiment of what this podcast is about. A person who can in every sense of the word claim mastery as an influencer of influencers. 

As some of you might know - I’ve spent the last few weeks bunkered up with my newborn son.  One of the challenges of committing to consistency with anything is that - when life takes over - you need some support. 

So, while I was on Maternity leave the Inside Influence team took over and curated a list of the hottest questions we have been asked over the past year. When they showed me the list I knew there was only one person I would go to to answer them, and that person is the Incredible Dorie Clark. 

For our regular listeners, you would be aware of Dorie's influence genius, however for those of you who have not heard of Dorie... fear not! She is about to become your number one guru on the art of standing out as a global authority in your space.

If you needed more than just my word - Dorie is in fact the author of the groundbreaking book Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine, one of the Top 10 Business Books of the Year by Forbes - not to mention a Washington Post bestseller. The New York Times described her as an “expert at self-reinvention.” 

Dorie has also just recently published a new book – Entrepreneurial You. Which I would urge you to go out and get. Believe me, in all my years of working in this field - it’s rare that anyone actually talks about the grassroots tactics of what it takes to build a business as an influencer. Creating influence is one thing - turning it into income is another.

Some of the questions we explored include: 

• How to identify trends and distill your breakthrough idea. 
• How to turn your influence into income. Again this is where most people - even some of the most well known or famous people you might know - can often get stuck. You can’t pay your mortgage with ‘likes’ - or at least that’s what my accountant says.
• How to get influence cut through as quickly as possible i.e. traction
• Proven methods to identify your niche, add real value and then amplify your impact 
• The common mistakes that industry influencers make in the early days - and how to avoid them 
• Plus - just a ton more.

This episode is pretty hard and fast. Dorie takes the questions and just dives straight in - with none of the usual rambles or segways from me.

However - for those of you who missed Dorie’s original hour long Inside Influence episode don’t worry. We will also be re-releasing the original interview “From Influence to Income” this time next week as an added bonus. If you caught it the first time around and haven’t managed to yet implement the ton gold she delivered - well - then definitely worth a refresh.

Enough from me - enjoy, kick back and soak up the incredible one-on-one wisdom of Dorie Clark. 

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