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🥤 “Vending Machine-Gate” — Poppi vs Olipop. NY’s Texas Stock Exchange. Netflix’s podcast move.
Feb 14, 2025
Dive into the bubbling rivalry between prebiotic soda brands Poppy and Olipop, where influencer marketing stirs up drama over vending machine placements. Discover Texas's surprising addition of a new stock exchange and laugh at Ikea's quirky mattress matchmaking for singles. Explore Netflix's ambitious expansion into podcasting as it shifts gears from streaming to a multi-platform powerhouse. Plus, enjoy anecdotes about aging and personal celebrations, alongside a sneak peek into the latest NFL insights.
23:07
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Quick takeaways
- The fierce rivalry between Poppy and Olipop highlights the importance of audience reactions in social media marketing strategies.
- Netflix's entry into podcasting reflects evolving media consumption habits and aims to establish a daily user engagement similar to YouTube's success.
Deep dives
Soda Wars: The Drama Between Poppy and Olipop
A fierce rivalry is unfolding in the functional beverage market between two prebiotic soda companies, Poppy and Olipop. Poppy recently attempted an influencer marketing campaign, distributing custom vending machines to influencers like Alex Earl, which attracted significant attention but also led to backlash about the ostentation of such gifts. Interestingly, Olipop took advantage of Poppy's misstep by mocking the campaign in comments, revealing both companies’ strategies to harness social media engagement. This rivalry underscores the critical rule in social media marketing that often, the audience's reactions in the comments hold more value than the original content itself.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode