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Building a Coffee Profile
- Aaron Van Der Groen, Ritual Coffee's green buyer, visits farms and tastes day lots (batches from different harvests).
- He then selects specific lots to create a consistent flavor profile for each coffee, like Carmona from Guatemala.
Nairobi Coffee Exchange
- The Nairobi Coffee Exchange, held in a wood-paneled room, reflects Kenya's colonial past.
- All Kenyan coffee is sold there in small lots via a unique bidding system with buttons and a distinctive sound.
Kenyan Coffee's Journey
- Kenyan coffee's journey involves multiple steps, starting with subsistence farmers growing it as a cash crop.
- It then moves through factories, dry mills (for processing), and auctions before reaching exporters.