World Class: Creating a Foreign Language Content Strategy with Azedine Djedid [The Opportunity Ep.138]

Jul 18, 2023

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Wouldn’t it be great to travel back 10 years into the past and take advantage of a younger SEO market with all the knowledge you have now?

Well, as it turns out, Azedine Djedid has figured out how to do exactly that.

Azedine is an SEO expert who has built and grown more than 20 successful websites in Italian, French, and Spanish. According to Azedine,

“The non-English SEO market is 10 years behind the English market in many cases, so it's easier to get into and it's easier to rank for keywords or rank for topics, even when it comes to eCommerce.”

In this episode, Azedine joins us to reveal the blueprints for success when it comes to creating a foreign language content strategy.

He explains how consumer habits differ in various parts of the world, and how to adapt your content strategy to suit these cultural differences. He also reveals the best emerging markets for foreign SEO, including Brazil, Mexico, and Saudi Arabia.

Azedine explains why he chooses to build many of his sites on expired domains, and why he focuses on strong branding and a high DR when shopping for these domains.

Azedine has also sold five of his foreign language sites so far and sheds light on the process of selling a non-English site and the benefits of using a broker to help you sell your online business.

With the SEO market becoming more saturated and competitive by the day, foreign language sites present a unique opportunity to enter emerging SEO markets and take advantage of their future growth.

If you’re searching for ways to get ahead in the world of SEO, then don’t miss a minute of this informative episode!

Topics Discussed in This Episode:

Azedine’s background and the opportunities in foreign SEO (02:16)
Azedines advice for starting a site in a foreign language (08:50)
How to maximize CTAs on a foreign language site (17:00)
How different consumer habits impact monetization and strategy (21:02)
The challenges of foreign SEO (25:07)
The characteristics Azedine looks for in an aged domain (28:50)
Where foreign audiences go to search for products to purchase (37:58)
How to use AI to grow your foreign language site (40:25)
The process of selling a foreign language site (46:40)

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Sit back, grab a coffee, and learn how to create high-performing content for foreign language websites!