Optimizing the Consumption Experience for Subscribers

This episode features an interview with Bjorn Morton, Sr. Director of Product Development at Gannett.

In this episode, Bjorn gives us an inside look at basic vs smarter models of delivering products to subscribers, helps us understand why print isn’t dead, and the importance of continuing to understand the customer experience. Bjorn also shares his perspective on the evolution of physical media into digital media, and how to continue optimizing the consumption experience for loyal subscribers.

Key Takeaways:

Kyle: 

• Basic vs smarter models: how it used to be vs how it is: Models should be subscriber specific, it’s not one size fits all.
• Print isn’t dead: The journey of converting physical products to digital products doesn’t have to be mutually exclusive - let’s make a better experience for the subscriber overall, whether they use a physical or digital product.

Lukasz: 

• Continue to figure out what the customer experience is: How do you actually deliver the service? Especially if it's a physical product in this digital world. How do you bring in the right readers and subscribers with the right packaging, pricing, etc? Look at innovating current products instead of making something totally new. Making the customer experience better is a process.
• Crypto can be a valuable perk to subscribers: There are many reasons as to why, but crypto is mostly valuable because it enhances the customer experience and makes the process of purchasing products smooth by working as a cash equivalent, easing the customer journey.

Segment Timestamps: 

*(00:41) - Never Have I Ever

*(09:02) - Innovation, Therapy & Other Wild Tales

*(22:49) - PM Power Moves

*(31:23) - Ship it or Skip it

*(36:41) - Host Takeaways

Links:

• Connect with Lukasz Weber & Kyle Kolich on LinkedIn
• Connect with Bjorn Morton
• Learn more about Gannett
• Learn more about Zuora

>> Connect with Lukasz Weber & Kyle Kolich 

>> Learn more about Zuora