iGaming Daily Ep 630: Onlyplay: Building the Games for the Players of Tomorrow
Oct 22, 2025
Anna Serheieva, Head of Partnerships at OnlyPlay, shares insights on how their innovative approach is reshaping the iGaming landscape. They discuss the remarkable success of their flagship game, Piggy Tap, and the pivotal role of gamification in engaging players. With a focus on mobile-first design, Anna highlights the immersive experience of games like Chef Panda, emphasizing natural tap/swipe mechanics that enhance gameplay. She also explores the challenges of keeping up with younger players' expectations and discusses future plans for expanding their games.
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Building For The Players Of Tomorrow
- OnlyPlay focuses on innovation and building games for the next generation of players.
- They combine slots, crash games, and gamification to target both current and future audiences.
Piggy Top Changed Their Trajectory
- Piggy Top's launch was a turning point that brought recognition from both operators and players.
- The success signalled a new niche emergence as other providers began copying the tap mechanic.
Gamification Is Core, Not A Gimmick
- Gamification is core to OnlyPlay's identity rather than a passing trend.
- They embed skill-based features across top games, crash games, and slots to borrow social gaming engagement.