Impression Management

In this landmark work, Erving Goffman uses the imagery of theatre to portray the importance of human social interaction. He argues that individuals manage their self-presentation to control the impressions others form about them, treating social interactions as performances with settings, props, and audiences. Goffman's dramaturgical approach highlights the fluid and consciously maintained nature of human character, emphasizing the importance of maintaining a coherent definition of the situation in social interactions. The book is considered one of the most important sociological works of the 20th century, receiving the American Sociological Association's MacIver award in 1961 and being listed as the tenth most important sociological book of the 20th century by the International Sociological Association in 1998.